Our Strategy

The value of Global Wellness Economy is expected to grow from 4.5 trillion to 7 trillion USD by 2025

Wellness has never mattered more

consumers willing to pay a premium for products with sustainable packaging

Trivium, 2023 Green Buying Report

consumers interested in digestive health products

FMCG Gurus 2022

consumers recognize link between digestive health and overall health

FMCG Gurus 2022

consumers say their mental health and well-being is impacted by diet choices

Deloitte, Fresh Food as Medicine for the Heartburn of High Prices, 2022

people consume functional food and drinks to improve immunity

Institute of Food Technologies, 2022

cigarettes a day, when compared, have a similar impact on mortality as being socially disconnected

Vivek Murthy – U.S. Surgeon General

adults experience mental illness each year

National Alliance on Mental Illness

growth in number of female billionaires last decade (100% more than men) and women are reaching billionaire status on average 3 years younger compared to men

Forbes Billionaire List from 2010-2021

of FemTech sector is estimated to be worth by 2027

Ida Tin-pioneer of femtech industry

Gen Z shop outside their gender in fashion and beauty categories

Business of Fashion

U.S. adults use medication to help them sleep

U.S. National Center for Health Statistics

simple

Fewer Ingredients

Natural

Organic, Non GMO, Free From

functional

Nutritional Benefits

authentic

Feel Good Factor

high touch

Hyper Targeted Direct to Consumer

Our Core Beliefs

The food system is broken

Unsustainable for health & the environment

Overhead view of a table with a sliced pizza topped with olives and basil, a plate of fries with a burger and cheese dip, and a dish of assorted fried appetizers with dipping sauce.

Hand pouring OLI POP Vintage Cola sparkling tonic into a glass with ice surrounded by other OLI POP flavors on a blue surface.

Wellness should not be for the elite

We must democratize wellness

Always on & connected culture

Creating anxiety and sleep disorders

Woman in a light beige shirt holding corn and looking at a smartphone in a kitchen with fresh vegetables.

Can of Recess Mood lime citrus magnesium and adaptogen infused sparkling water surrounded by fresh limes and oranges on a reflective surface.

Health-care becoming self-care

Moving from reactive to proactive

Awareness of mental health is growing

Chronic lonelinesss has negative impact on longevity

Two women sitting on a couch, laughing and sharing a moment with crumpled brown paper between them.

Three women standing in a circle holding hands, viewed from below against a blue sky with some clouds.

Women's Wellness will experience explosive demand

Driven by much needed female empowerment movement

Our Key Investment Pillars

food & beverage

What you put inside yourself

Close-up of soba noodles mixed with shiitake mushrooms, carrot strips, zucchini slices, and sprinkled with white sesame seeds.

MIND-BODY WELLNESS

What you DO WITH yourself

Person wearing a white smartwatch on their wrist displaying fitness and coffee consumption data, dressed in a blue long sleeve shirt.

PERSONAL CARe & BEAUTY

What you put On yourself

Woman in an orange swimsuit applying sunscreen lotion on her arm under a clear blue sky.

Categories we like

confectionary

digital therapeutics

ethnic foods

Functional beverages

gut health and immunity

inclusive beauty

mental health

personalised nutrition

plant-based

sustainable products

wearable devices

wellness experiences

women's wellness

No fly zones

tobacco

Alcohol & related products

Cannabis (excl. CBD)

We invest in triple bottom line

Group of five diverse friends standing in a circle looking down at the camera, with one woman smiling and waving under blue sky.

people

Rocky mountain partially shrouded in mist behind a forest of green and yellow pine trees under a blue sky with clouds.

planet

Two people pointing at printed charts and graphs on a wooden table surrounded by notebooks, pens, highlighters, and a smartphone.

profit

contact us

hello@rocanaventures.com

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