Consumers are increasingly making lifestyle choices with a view of better living.
Rocanà is a Sanskrit word with Ayurvedic roots- connecting the mind, body, and soul.
What you eat, drink and the lifestyle choices you make have a direct impact on the quality of your life and long-term sustainability.
Providing growth capital to entrepreneurs in maximizing the realization of their visions of creating authentic brands.
By supporting better living concepts we believe in creating a sustainable and better future while realizing exceptional returns for our investors.
INCREASINGLY IMPORTANT
IS A GLOBAL MOVEMENT
PRIMARY
SECONDARY
Amazing Product
Strong Founder &
Management Team
category creators or
disruptors with the ability
to reach mass market
Attractive Risk/Reward
High Revenue Velocity and Improving Margins
Sixth Sense
Plant-based, Single Origin, Direct Source, Farm to Package Snacking Platform
Collagen Rich Bone Broths and Soups for Improved Gut, Joint and Skin Health
Direct to Consumer Plant-Based Soups and Smoothies with a wide Range of Flavors
Meera Vasudevan is the co-founder of Preferred Brands International, which manufactures and markets ’Tasty Bite’ (www.tastybite.com). She and her business partner and husband, Ashok Vasudevan launched Tasty Bite in the US in 1995 and today sell its range of natural and organic, ready to eat international foods in the US and many parts of the world. She is responsible for global marketing and also heads up the Tasty Bite research center (“TBRC”) within Tasty Bite. She has developed a unique model to find common intersections between TBRC and marketing, production, quality control and supply chain, while maintaining innovation as a core part of Tasty Bite’s strategy. Tasty Bite exited to Mars Inc (www.mars.com) in 2018.
In addition to Meera serving an advisor to Mars on product innovation, she and her husband, Ashok, have recently incorporated MAV Holdings Pte (“MAVH”) in Singapore whose charter is to incubate a global research center combined with an accelerator and advisory services with the goal of bringing food and agri based wellness solutions to the market. Our portfolio companies will tremendously benefit from Meera’s acumen and guidance including Rocana’s partnership with MAVH across many areas.
Douglas Daft joined the Coca-Cola Company in 1969 in the Sydney, Australia office. He subsequently held various positions, residing in Indonesia, Singapore, Hong Kong, Tokyo and Atlanta USA.
He was appointed president and COO in 1999 and was elected chairman, board of directors and CEO of The Coca-Cola Company in February, 2000. He served in these capacities until retiring in 2004.
He has served as a director of Keurig Green Mountain Coffee, McGraw Hill, Suntrust, Sistema-Hals and Wal-Mart. He was a member of the European Advisory Council of NM Rothschild and is a member of the Advisory Board of Longreach Inc, a Japan based PE group.
He received a bachelor’s degree in Mathematics from the University of New England and a post-graduate Diploma in Administration from the University of New South Wales. He holds honorary doctorates from Thunderbird, The American Graduate School of International Management and from the University of New South Wales.
In the June 2005 Queens Birthday honours, he was made a Companion in the Order of Australia, AC.
Luis Miguel Castillo is the Chairman of the Board of Central American Bottling Corporation (“CBC”) (http://cbc.co/en/about-us/). CBC has been the anchor bottler for Pepsi in Central America for over 75 years as well as a partner of a joint venture with Ambev. Since 1995, under Luis Miguel’s leadership, CBC and it’s group companies have grown its operations to 17 countries and is the first Central American corporation to issue bonds on the Luxembourg Stock market and receive a bond rating from Moody’s.
Luis Miguel’s collaborative leadership style earned him the young influential leader award from the World Economic Forum. His experience comes to bear for our entrepreneurs on setting up organizations for success, often guiding them on a host of leadership challenges they face in a hyper growth environment. CBC and its group companies provide Rocana with the resources our entrepreneurs need in product innovation, potential distribution in geographies where CBC operates as well as implementation of best practices in supply chain and P&L management.
Sameer Vaswani is a serial entrepreneur adept at setting up businesses from scratch, including building teams and brands, organizational development, HR management, sales & marketing, international trade & logistics, crisis management, and full scale food manufacturing and management systems (HACCP & FSSC). As a professionally trained chef, his first venture was an Asian fusion restaurant in London before starting a confectionary business that manufactured and sold the Haansbro range of confectionary products. Having built a household brand and amassing sales of $150M, the business was sold to United Biscuits (U.K.) Ltd. in a two stage takeover between 2014-2016. His new venture, Prodigy Snacks Ltd. brings healthier confectionary choices to the U.K./EU markets. He is also a founder of One Pro Nutrition, which brings a range of clean sports nutrition products to the active consumer set. Sameer is also involved as investor and advisor to a handful of consumer wellness brands in the UK and US.
Sameer brings a wealth of business expertise in consumer F&B and serves as Rocana’s advisor on these opportunities. Additionally, he provides deep insights on the U.K. market in the Better-for-You snacking space, which aligns to our global view of trends moving west to east.
Meera Vasudevan is the co-founder of Preferred Brands International, which manufactures and markets ’Tasty Bite’ (www.tastybite.com). She and her business partner and husband, Ashok Vasudevan launched Tasty Bite in the US in 1995 and today sell its range of natural and organic, ready to eat international foods in the US and many parts of the world. She is responsible for global marketing and also heads up the Tasty Bite research center (“TBRC”) within Tasty Bite. She has developed a unique model to find common intersections between TBRC and marketing, production, quality control and supply chain, while maintaining innovation as a core part of Tasty Bite’s strategy. Tasty Bite exited to Mars Inc (www.mars.com) in 2018.
In addition to Meera serving an advisor to Mars on product innovation, she and her husband, Ashok, have recently incorporated MAV Holdings Pte (“MAVH”) in Singapore whose charter is to incubate a global research center combined with an accelerator and advisory services with the goal of bringing food and agri based wellness solutions to the market. Our portfolio companies will tremendously benefit from Meera’s acumen and guidance including Rocana’s partnership with MAVH across many areas.
Douglas Daft joined the Coca-Cola Company in 1969 in the Sydney, Australia office. He subsequently held various positions, residing in Indonesia, Singapore, Hong Kong, Tokyo and Atlanta USA.
He was appointed president and COO in 1999 and was elected chairman, board of directors and CEO of The Coca-Cola Company in February, 2000. He served in these capacities until retiring in 2004.
He has served as a director of Keurig Green Mountain Coffee, McGraw Hill, Suntrust, Sistema-Hals and Wal-Mart. He was a member of the European Advisory Council of NM Rothschild and is a member of the Advisory Board of Longreach Inc, a Japan based PE group.
He received a bachelor’s degree in Mathematics from the University of New England and a post-graduate Diploma in Administration from the University of New South Wales. He holds honorary doctorates from Thunderbird, The American Graduate School of International Management and from the University of New South Wales.
In the June 2005 Queens Birthday honours, he was made a Companion in the Order of Australia, AC.
Luis Miguel Castillo is the Chairman of the Board of Central American Bottling Corporation (“CBC”) (http://cbc.co/en/about-us/). CBC has been the anchor bottler for Pepsi in Central America for over 75 years as well as a partner of a joint venture with Ambev. Since 1995, under Luis Miguel’s leadership, CBC and it’s group companies have grown its operations to 17 countries and is the first Central American corporation to issue bonds on the Luxembourg Stock market and receive a bond rating from Moody’s.
Luis Miguel’s collaborative leadership style earned him the young influential leader award from the World Economic Forum. His experience comes to bear for our entrepreneurs on setting up organizations for success, often guiding them on a host of leadership challenges they face in a hyper growth environment. CBC and its group companies provide Rocana with the resources our entrepreneurs need in product innovation, potential distribution in geographies where CBC operates as well as implementation of best practices in supply chain and P&L management.
Sameer Vaswani is a serial entrepreneur adept at setting up businesses from scratch, including building teams and brands, organizational development, HR management, sales & marketing, international trade & logistics, crisis management, and full scale food manufacturing and management systems (HACCP & FSSC). As a professionally trained chef, his first venture was an Asian fusion restaurant in London before starting a confectionary business that manufactured and sold the Haansbro range of confectionary products. Having built a household brand and amassing sales of $150M, the business was sold to United Biscuits (U.K.) Ltd. in a two stage takeover between 2014-2016. His new venture, Prodigy Snacks Ltd. brings healthier confectionary choices to the U.K./EU markets. He is also a founder of One Pro Nutrition, which brings a range of clean sports nutrition products to the active consumer set. Sameer is also involved as investor and advisor to a handful of consumer wellness brands in the UK and US.
Sameer brings a wealth of business expertise in consumer F&B and serves as Rocana’s advisor on these opportunities. Additionally, he provides deep insights on the U.K. market in the Better-for-You snacking space, which aligns to our global view of trends moving west to east.