Luis Miguel Castillo is the Chairman of the Board of Central American Bottling Corporation (“CBC”) (  CBC has been the anchor bottler for Pepsi in Central America for over 75 years as well as a partner of a joint venture with Ambev. Since 1995, under Luis Miguel’s leadership, CBC and it’s group companies have grown its operations to 17 countries and is the first Central American corporation to issue bonds on the Luxembourg Stock market and receive a bond rating from Moody’s. 

Luis Miguel’s collaborative leadership style earned him the young influential leader award from the World Economic Forum. His experience comes to bear for our entrepreneurs on setting up organizations for success, often guiding them on a host of leadership challenges they face in a hyper growth environment.  CBC and its group companies provide Rocana with the resources our entrepreneurs need in product innovation, potential distribution in geographies where CBC operates as well as implementation of best practices in supply chain and P&L management.